I went into the UWO bookstore the other day to look for Christmas presents to myself. I had a walk around the non-textbook part of the store, which accounts for about a quarter of the inventory. To my surprise, books about history and historiography in this "popular" section included four shelves. That's more than all the fiction combined; it's four times more than the comedy, four times more than the cooking, and twice as much as the biography.
Guess there's more of a market for history out there than I thought.